News

Robeks brings back former marketing VP

February 25, 2019

Robeks Fresh Juices and Smoothies has hired Mitch Baker as VP of Marketing. Baker, who held the same role in the mid-2000s with the brand, had been working for Qwench Juice Bar and Drnk Coffee and Tea, where he was responsible for the overall marketing strategy and initiatives designed to drive sales growth through brand promotions and local store marketing.

"I’m so excited to be returning to Robeks and building on the great reputation of the brand, which provides amazing tasting healthy products," Baker said in the release. "Robeks is in a unique position as a fully franchised juice and smoothie brand to continue massive expansion across the country and I’m looking forward to contributing my energy and experience to that growth once again."

Baker has held various marketing positions with Blockbuster Video, Blockbuster Music, American Cancer Society and Walt Disney World. In his previous role with Robeks, Baker worked closely with the franchise community and was responsible for the launch of many of Robeks' early initiatives.

Robeks now has 82 locations nationwide.