News

Rising Roll plans express concept for nontraditional locations

January 3, 2010

Rising Roll Franchising LLC, parent company of the Rising Roll Gourmet sandwich chain, plans to launch an express version of the concept for airport, univeristy and hospital locations.

According to an article in the Atlanta Business Chronicle, the concept will offer a scaled-down version of the restaurants menu.

From the story:

The idea to create an express version of the original store got on the fast track after an office management company approached Lassiter, having seen Rising Roll do a "grab and go" concept, and asked to put it in other office buildings.

Thad Ellis, senior vice president at Atlanta-basedCousins Properties Inc.(NYSE: CUZ), said Rising Roll is filling a vital need for class A office buildings attempting to maintain tenants and amenities. Cousins owns several class A offices in metro Atlanta including Terminus 100 and One Ninety One Peachtree Tower.

At Atlanta's Monarch Tower office building, Rising Roll is expected to take over the former location of another sandwich shop.