News

Rising Roll Cafe sets sights on Nashville

November 2, 2017

On the heels of signing an agreement for the development of three locations in Memphis, Rising Roll Cafe, an Atlanta-based gourmet sandwich concept has turned its attention to other parts of Tennessee for expansion, including Nashville, according to a company press release. 
 
While there are no set locations at this point, company CEO Mike Lassiter believes the market can hold as many as six restaurants. Areas include downtown, East Nashville, Murfreesboro, Brentwood, Franklin and the Vanderbilt University campus.
 
"A pure standout within the rapidly growing fast casual segment, Rising Roll Cafe has for nearly 20 years delivered an extraordinary experience at a great value, with distinctive, fresh gourmet food and exceptional service in an energetic atmosphere," said Lassiter, who became the company’s top executive in 2007 when he purchased it from the original founders. "Ask anyone in Nashville and they will likely have a list of essential places to grab a sandwich in town. We look forward to topping that list."

Including a franchise fee of $30,000, the initial investment to open a Rising Roll Cafe franchise is around $275,000 to $425,000. A typical restaurant occupies 2,000-2,400 square feet of retail space, seats approximately 50 customers and employs about 10 people, Lassiter said.
 
Founded in 1999 and franchising since 2003, Rising Roll Cafe has 19 locations in five states.