Franchising

Rise Southern Biscuits entering Florida

Provided

January 26, 2022

Rise Southern Biscuits and Righteous Chicken has signed a multi-unit franchise deal for Florida with franchisee Don Schnurr. He and his family will open at least seven locations in the Greater Orlando Metro area, the first of which will mark the brand's debut in the Sunshine State.

"With the surge of interest in Southern dining around chicken and biscuits, the realities of post-COVID to-go options and delivery, the dining trends of millennials and the great cult following that Rise has attracted from foodies, Rise checked all the boxes," Schnurr said in a company press release. "I was also very impressed with the management team, especially the passion and vision for Rise from founder Tom Ferguson."

The Florida agreement builds on the nationwide expansion Rise reported last fall when it signed its first California lease in Thousand Oaks. Outside of the Golden State, the Durham, North Carolina-based concept has most recently expanded to Virginia and Oklahoma, signing multi-unit deals in each state.

"We expect to grow the greater Orlando area to 20 locations over the next five years," Schnurr said. "We have an aggressive growth plan in place, coupled with experienced operators and funding necessary to accomplish this growth."

Rise is looking for experienced multi-unit foodservice operators to develop additional franchises in major markets across the United States.

Rise was founded in 2012 by Culinary Institute of America-trained chef, Tom Ferguson.