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Restaurant chain Guzman y Gomez taps Adyen for payments in Singapore

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March 5, 2020

Guzman y Gomez, an Australian-based Mexican fast casual chain, tapped Adyen, an Amsterdam-based payments platform, to process customer payments at its Singapore locations.

Officials said Adyen, one of the world's largest payments platforms, has helped Guzman y Gomez reduce transaction times at its 10 Singapore locations by an average of 30%.

"GYG always looks to leverage disruptive technologies to streamline processes and provide a better experience for our customers and our crew," Josh Bell, principal of GYG Singapore, said in a company release from Adyen. "We have often seen that the payment experience is the key element in the overall restaurant experience. Customers tend to only wait for about five minutes to pay before they start looking for alternatives. To this end, Adyen has provided us with the means to increase the speed we serve customers through streamlined payments, with each order now completed at least 30 seconds quicker, thus overcoming a roadblock in the order-taking process."

Adyen's solution, which is integrated with point-of-sale provider Revel, brings everything together from the front end of the transaction to the back-end reconciliation.

Bell said the implementation process was painless.

"We expected that it would take weeks, but we had our first restaurant up and running in a matter of hours, with no disruption to our business," he said. "We launched a trial run with Adyen at our Funan Mall outlet, and the results were perfect with a real jump in operational efficiency. The improvements in the staff and customer experience in subsequent outlets where the solution was implemented have also been consistent, with positive customer feedback and increased revenue."

Adyen announced an exclusive deal with Subway in January to handle its payments in North America.  Meanwhile, Guzman Y Gomez, which has 135 locations in Australia, Japan, Singapore and the U.S. made its U.S. debut earlier this year.

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Revel Systems is an open cloud order management platform at the heart of our clients’ business. Through flexible architecture and open API, Revel ensures brands have the freedom they need to design a full tech stack that meets their needs, enabling them to provide an unmatched customer experience, diversify revenue streams, and scale with ease.

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