News

Report: Panera Bread customers have deep emotional connection with brand

July 31, 2018

Customers have a deep emotional connection with Panera Bread, according to data comparing the emotional connection rankings of 50 of the top brands in the U.S. Panera ranked No. 4, according to Motista, a predictive emotional connection intelligence solution, which assessed more than 250,000 U.S. consumers. It analyzed to what extent customers were emotionally connected with brands and then gave each an “Emotional Connection Score.”

Here are the Top 5 five emotionally connected brands based on this study:

• BMW with a score of 60 percent.
• Disney comes in second at 49 percent.
• Marriott lead the travel and leisure category of analyzed brands with a score of 48 percent.
• Panera Bread scores at the top of the quick-service restaurant category with 46 percent.
• Wynn Resorts scores in the travel and leisure category at 46 percent.

The report found that each brand delivered a consistent customer experience, motivating the precise emotions that determine a customer’s behavior.  Emotional connection is the most predictive driving force behind brand purchasing decisions and the long-term loyalty of consumers, according to the data.