Technology

Reef acquires 2ndKitchen

December 7, 2021

Reef Technology Inc., an operator of delivery kitchens, has acquired 2ndKitchen, a provider of virtual kitchens for hotels, offices, buildings, venues and other hospitality companies, according to a company press release.

"REEF operates the world's best and most relevant restaurant brands. It is only natural for us to bring these brands to the world's best hotels and hospitality venues," Tommy Rosen, head of Development at Reef, said in the release. "Our acquisition of 2ndKitchen allows us to seamlessly connect hospitality venues around the world with REEF's brands and excellent operations. This will set a new service standard and revolutionize the guest experience in the hospitality market."

2ndKitchen, which operates in major cities including Chicago, New York City, Miami, Denver, Dallas and New Orleans, powers the virtual food service of over 100,000 rooms and common areas, servicing local businesses such as Hotel 50 Bowery in New York City and Hopewell Brewing in Chicago, as well as enterprise hotel chains like Hilton and Marriott.

"At its heart, 2ndKitchen is a data company," Nick Anastasiades, CEO and co-founder of 2ndKitchen, said in the release. "Our top priority has always been connecting local businesses and empowering them with everything they need to operate efficiently and seamlessly add value to their guests.

"As we look to further this mission, Reef, the neighborhood company, is the perfect partner to help us rise to the next level. Our business' foundation is its highly differentiated technology that allows businesses to tailor their food experience to their exact needs, and I believe there is still tremendous untapped market opportunity."

The 2ndKitchen team will remain fully intact under Reef, including the three co-founders Anastasiades, CTO Arik Gaisler and CFO Jon Elron.