Red Mango signs Atlanta development deal
June 13, 2010
Red Mangohas signed a development agreement to open five locations in Atlanta through a partnership deal with Ramzanali M. Karimi and his two sons, Murad and Malik. Their first store will open this fall in Dunwoody with additional locations planned for the Emory, Alpharetta, Johns Creek and Buckhead areas.
"The Atlanta community has some local frozen yogurt shops, but nothing with the health benefits, taste and style of Red Mango," Ramzanali said. "It's more than frozen yogurt, the concept has expanded to offer smoothies and iced teas – but all remain centered on nutrition and great-tasting products that are good for you."
The Karimi family has lived in Atlanta for more than 30 years and Ramzanali is a founder and director with the Georgia Primary Bank in Buckhead. Murad will work in a consulting role with Malik who recently graduated from Hofstra University in Hempstead, N.Y.
"This is truly a family venture," said Ramzanali. "The idea is to have my sons very involved in the business in order to bring new and innovative marketing ideas to the table and attract a wide demographic of customers."
The Dunwoody location will be a self-serve store offering 12 yogurt flavors, including Red Mango's core line-up – Original, Tangomonium, Pomegranate by POM Wonderful and a seasonal flavor, as well as six additional all-natural nonfat flavors that will rotate on a regular basis.
Red Mango is the latest frozen yogurt concept to head into the Atlanta market. Pinkberry will open its first Georgia location June 25.