News

Red Mango sets 2009 record expansion

January 27, 2010

Red Mangohas announced record franchise development during 2009 with the signing of 42 franchisees to open a total of 219 locations.

Development agreements included further expansion in California, Utah, Nevada, Washington, Illinois and New York as well as entry into Arkansas, Colorado, Indiana, Kansas, Massachusetts, Missouri, New Jersey, Louisiana, Minnesota, Texas, Virginia, Wisconsin and Washington, D.C.

The locations will be in several formats including traditional stores, kiosks, co-branded locations, and self-serve destinations. Red Mango announced in December it was offering expanded service models to include kiosk, co-branded and self-serve concepts in addition to the full-service stores.

"While many companies are experiencing record lows in growth, we are very excited about our record high," said James Franks, vice president of franchising for Red Mango. "From the type of operators and franchisees we are attracting, to the type of locations we are opening in markets across the country, this is truly a groundfloor opportunity that is being built to last through flexible consumer platforms and product innovations centered around health, taste and style."

Red Mango kicked off 2009 with a series of Red Carpet Franchise Events designed to provide an opportunity to learn more about Red Mangofranchise opportunities. The events were held in New York, Dallas, Seattle, Washington, D.C., and Los Angeles, according to a news release.

"We expect to continue this type of dramatic growth throughout the year and into the future," Franks said. "Red Mango aims to not only be the leader in the frozen treat category, but to redefine the category with our innovative product line, nontraditional stores and core focus on health and nutrition."