News
Recipes for Restaurateurs marketing guide debuts
August 20, 2008
SAN RAFAEL, Calif. — Duke Marketing Publishing has announced the debut of "Four Star Restaurant Marketing Cookbook-Recipes for Restaurateurs," a comprehensive restaurant business resource of successful marketing strategies.
Written by Linda Duke, CEO of Duke Marketing, a nationally recognized restaurant marketing expert, motivational speaker, trainer and consultant, Recipes for Restaurateurs provides restaurant owners and operators, chef-rateurs (chefs who operate a restaurant), franchisees and culinary students a 300-page resource of proven marketing tactics in an easy-to-read recipe format smilar to a cookbook.
Recipes for Restaurateurs is a resource written in a reader-friendly format with over 250 photos and actual restaurant case studies, along with 100 field-tested tips, tools and tactics of successful marketing programs to generate sales, create awareness and build any restaurant brand.
"Most restaurant operators are in need of an all encompassing guide - a real tactical marketing toolkit," Duke said. "The biggest challenge restaurant operators face is creating, executing and tracking sales-driving promotions."
Recipes for Restaurateurs chapters include special occasion promotions, how to create and execute contests, catering sales, grand openings, publicity stunts, how to target kids and schools, community relations and fundraisers, chef-rateur marketing and motivating employees.
Recipes for Restaurateurs is available to purchase for $99 online at www.marketing-cookbook.com as well as at the Western Foodservice & Hospitality Expo in Los Angeles following Duke's presentation.
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