News

Rachel's Kitchen dishes up expansion plans

December 12, 2017

Rachel's Kitchen, a Las Vegas-based concept that defines itself as fresh casual, is ready to expand outside its home turf, according to a company press release.

The eight-unit brand, which has been operating since 2006, is selling five new locations in 2018, and opening five to six units over the next 24 months.

"The reaction to Rachel's Kitchen has been strong and immediate, quickly making us THE place to eat lunch throughout the Las Vegas valley," Debbie Roxarzade, founder and CEO Rachel's Kitchen, said in the release. "Now that the approach has been proven many times over, it only makes sense to expand outside of Nevada and introduce the rest of the country to what lucky Las Vegans have been enjoying for over a decade."

Although Rachel's Kitchen is based in Nevada, the concept's roots stretch to Beverly Hills, where Roxarzade first made a name for herself. She created several concepts, including Debbie's Bistro. 

Roxarzade decided to relocate to Las Vegas and launch her newest venture — Rachel's Kitchen — named after her daughter, Rachel.

"I am thrilled at how great this experience has been from opening our doors for the first time 11 years ago to now partnering with others to grow our brand. More than that, it's extremely exciting to introduce our wholesome food and delicious recipes to new customers hungry for something better," Roxarzade said.
 
The brand offers healthy and indulgent menu items, including breakfast, salads, sandwiches, wraps and juices. A combination of the walk-up, carry-out experience and a traditional sit-down restaurant, guests place their order at a counter using a wall-mounted menu before retreating to a table where the food is brought directly to them, according to the release.
 
To augment the company's growth, Rachel's Kitchen is seeking franchise partners who — as Roxarzade puts it — are interested in re-inventing the restaurant experience. Including a franchise fee of $40,000, the estimated required investment for a 1,500- to 2,100- square- foot location ranges between $250,450 and $522,880.