Operations

Quiznos, Taco Del Mar launching in metaverse

provided

April 26, 2022

Rego Restaurant Group, which owns Quiznos and Taco Del Mar, is joining the metaverse, thanks to a June partnership with The NFT Agency to give virtual landowners and NFT collectors the opportunity to purchase digital master franchises.

"We are excited to be among the first movers in the restaurant industry to build franchises in the metaverse. Our team is continually cooking up ways to enhance how we engage with Quiznos sandwich and Taco Del Mar taco fans everywhere, including virtual environments," Mark Lohmann, president of Rego Restaurant Group, said in the release. "Through these NFT drops come opportunities for each digital master franchise owner to generate revenue through fun, inventive promotional campaigns that we are creating just for this platform."

"The metaverse and real life are one and the same as the focus is centered around providing a unique experience and providing value," NFT Agency Chief Operating Officer Jesse Galati said in the release. "Each NFT purchase will include the digital franchise building that holders will be able to put on the metaverse land that they own. REGO will provide franchise assistance and education to holders, and the fulfillment will be setup and managed by The NFT Agency."

This isn't the first time Rego has teamed up with The NFT Agency. Last year, the company launched a series of Quiznos "Out of this World" sandwich tokens with a portion of the proceeds donated to World Central Kitchen, a nonprofit focused on ending hunger for communities and countries in crisis.

Based in Denver, Colorado, Rego Restaurant Group is backed by High Bluff Capital Partners and manages nearly 800 restaurants in 32 countries.