Quiznos new ad campaign touts lower prices

DENVER — Quiznos launched a new ad campaign Jan. 11, touting lower prices, including 20 subs that are now under $5.

The ads, which will air nationally for several weeks, feature three chefs interviewing customers in a live "man on the street" format. In one ad, the interviews deliver real reactions from consumers when they are told that the sandwich they are eating can be purchased at Quiznos for under $5. The ads were developed to underscore the fact that while Quiznos has long been known for quality, that same quality can now be purchased for a lower price.

The price reductions, which span more than 37 of Quiznos' most popular sandwiches, entrees and other items, will be reflected on new in-store menu boards. The new layout is designed to highlight the new prices and the improved price/quality value equation.