December 15, 2020
By Dec. 22, Qdoba's Mexican Cauliflower Mash will be available in all U.S. locations, following its recent test on menus in Indianapolis. Created daily and in-house, the low-carb alternative to rice is made from oven-roasted cauliflower and blended with sour cream, cilantro and pico de gallo. It has 6 grams of carbs per 4.5-ounce serving, according to a press release.
"Given the successful test in Indianapolis, we decided to make this a nationwide menu item," Karin Silk, VP of menu and off-premises, said in the release. "Our new Mexican Cauliflower Mash gives consumers the opportunity to choose a healthful alternative without sacrificing flavor."
As low-carb lifestyles continue to grow in popularity, the low-carb diet market is expected to grow at a rate of 6.4%, according to Data Bridge Market Research. Qdoba's Mexican Cauliflower Mash is a direct result of using this insight and continuing to innovate based on increasing consumer demand.
"We decided to launch the Mexican Cauliflower Mash instead of a cauliflower rice as it is a more innovative option and delivers an enhanced flavor experience for our guests," Katy Velazquez, executive chef at Qdoba, said in the release. "Oven-roasting fresh cauliflower in-house daily creates caramelized notes, savory flavors and great texture."
Qdoba has more than 740 locations in the U.S. and Canada.