Franchising

Qdoba testing Reef-operated kitchens

provided

March 1, 2022

Qdoba is testing three ghost kitchens, one each in Seattle, Austin and Atlanta, thanks to a partnership with Reef, an operator of mobility, logistics hubs and neighborhood kitchens in the United States and Canada.

"Our strategic relationship with Reef's innovative team empowers us to meet the increasing demand of flavor seekers across the U.S. in an operations-minded and more sustainable way," Keith Guilbault, CEO of Qdoba, said in a company press release. "REEF's culinary ecosystem will give us the tools needed to grow and celebrate our flagship menu items, like our signature Queso & Chips, without compromising quality, freshness or flavor."

In these three pilot markets, Qdoba and Reel will test up to 25 locations with a goal to expand throughout the U.S. and into international markets over the next two to five years.

"By combining Reefs innovative model and Qdoba's signature flavors, neighborhoods across the country will now have a new and convenient way to have their favorite menu items delivered directly," Reef President Michael Beacham said in the release. "We're excited to be able to bring Qdoba closer to its loyal fans as well as introducing it to new customers through this partnership."

Qdoba has over 740 locations in the U.S. and Canada.