News

Qdoba signs multiunit deal for Alabama, Georgia

June 28, 2019

Qdoba Mexican Eats has tapped multiunit operator Premier Queso Kings LLC to open up to 20 units in and around the Atlanta area and across the state of Alabama.

"Qdoba is unquestionably a leader in the fast casual restaurant space, with the combination of flavorful food and inviting atmosphere," Patrick Sidhu, founder of Premier Queso Kings, said in a company press release. "Along with an attractive value proposition that stands above so many other category players, Qdoba's holistic leadership team — across franchising, operations and marketing — is clearly one of the many reasons the brand continues to outpace the category when it comes to traffic, sales and guest loyalty."

Sidhu's first restaurant will open by early 2020 in Atlanta.

"Premier Queso Kings is exactly the type of franchise group that fits with the Qdoba brand," Qdoba CEO Keith Guilbault, said in the release. "We always strive to work with multi-unit, experienced operators, and we know Premier Queso Kings will deliver the elevated Qdoba experience that guests seek out and embrace."

Premier Queso Kings' affiliate companies own and operate more than 200 restaurants, and Qdoba has more than 750 in the United States and in Canada.