Franchising

Qdoba rolls out virtual brand

provided

June 28, 2022

Qdoba is launching its first virtual brand, Pure Gold by Qdoba,starring its 3-Cheese Queso released earlier this year.

Available only via third-party delivery apps, Pure Gold is in select markets across the U.S., including Denver, Michigan and Indianapolis, with the potential for future expansion, according to a press release.

"The launch of our Pure Gold virtual brand gives guests a convenient and craveable delivery experience," CMO Kim Silk said in the release. "Pure Gold fulfills a promise of simple indulgence by bringing guests new ways to enjoy our signature queso. The exclusive online menu features loaded quesos, leveled-up quesadillas, and unique tacos — all served with bold flavor and just the right amount of attitude. If you really like cheese like we do, you won't be disappointed!"

The menu also includes:

• Hot-Bling Honey Chicken Loaded Queso.
• Priceless Pork Verde Loaded Queso.
• So Rich Loaded Queso.
• 24-Karat Quesadillas.
• Gold Rush Tacos: Available a la carte or in a pack of three, these unique tacos are available in three flavorful options. Each taco includes a rush of gooey 3-Cheese Queso layered between two (flour or corn) tortillas and is loaded with protein plus craveable toppings. Proteins choices include: Pure Gold Chicken, Hot-Bling Honey Chicken, Gold Strike Steak

Qdoba has 740 locations in the U.S. and Canada.