Staffing

Qdoba promotes VP to CMO

Qdoba has promoted Karin Silk to chief marketing officer. Provided

November 9, 2021

Qdoba has promoted Karin Silk to chief marketing officer. Since joining the company in 2018 as vice president of menu and off-premises, she has helped launch Qdoba's Flavor Bar, a line of chef-crafted Signature Eats as well as menu collaborations with culinary leaders like Impossible Foods and Cholula, according to a company press release.

Silk will oversee Qdoba's strategic marketing and digital initiatives, in addition to continuing her leadership of the menu and off-premises sectors of the business, which includes culinary strategy, third-party delivery partnerships and catering.

"Without a doubt, the innovative programs Karin spearheaded during her time with Qdoba made this well-deserved promotion an easy decision," CEO Keith Guilbault said in the release. "We're pleased to elevate her role on the senior leadership team as we continue to expand the Qdoba brand and distinguish it as one of the most popular fast-casual restaurants in North America."

Prior to joining Qdoba, Silk served as senior vice president of marketing for Rubio's Restaurant and spent seven years with PepsiCo-Quaker Foods.

"Working for and with Qdoba is one of the highlights of my career," Silk said in the release. "I'm excited for this next chapter, including an opportunity to work with an exceptional group of franchisees who live and breathe our mission of bringing flavor to hungry people across the U.S. and Canada. We've got some great programs on tap for 2022 that will be announced very soon, so stay tuned!"