Staffing

Qdoba names former PepsiCo exec as CMO

Qdoba has named former Pepsi executive Jeannie Cho as CMO. Provided

October 12, 2020

Qdoba has named former PepsiCo executive Jeannie Cho as CMO, where she will lead the chain's marketing and brand strategy, said Keith Guilbault, CEO of Qdoba.

"I am excited to have Jeannie — a seasoned food-industry marketing executive — as an integral member of the Qdoba team," he said in a company press release. "She brings tremendous ability to elevate our brand position and purpose to achieve top line growth through her strategic and breakthrough thinking. I am confident that Jeannie's analytical and creative approach to marketing will lead to even greater success for Qdoba."

Prior to joining Qdoba, Cho held successive roles at PepsiCo, where she led multi-billion dollar brand portfolios to industry leading growth. Most recently, she served as the VP of marketing, Frito-Lay Portfolio, and previously as VP of marketing for global brands (Lay's, Doritos, Cheetos), having also served in innovation and digital leadership positions. During her tenure, Cho launched multiple award-winning brand campaigns and products. Cho received her undergraduate degree from Yale and M.B.A. from The Wharton School at the University of Pennsylvania.

"I am excited to join Qdoba and partner with Keith and the leadership team to accelerate the growth agenda for the brand. I look forward to amplifying the brand story to unlock a taste of extra flavor to enrich the lives of our guests and the communities we serve," Cho said in the release.

Qdoba has over 730 locations in the U.S. and Canada.