Staffing

Qdoba adds 3 execs to leadership team

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March 16, 2022

Qdoba Mexican Eats has added three industry leaders to its development team. Former Sonic executive Lori Osley is the chain's VP of Franchise Development, Kyle Brown is director of Design and Architecture and Anthony Friel is project manager, according to a company press release.

In her role at Sonic, Osley directed the brand's franchisee recruitment initiatives and garnered strong relationships with operators seeking to expand their portfolio.

"While exploring a variety of franchise development leadership opportunities, I had a strong list of criteria for the brand that I was seeking to join — the brand has to offer a great return on investment, the opportunity to onboard with various models of investments and ample white space to allow for continual franchise growth. Qdoba checked all of those boxes, and more," Osley said in the release.

Brown has served in a variety of project management and design roles but has held pivotal roles at Sonic Drive-In and Blaze Pizza prior to joining Qdoba.

Friel is joining Qdoba with 17 years of construction experience under his belt, aiding concepts like Modern Market and Kinetic Projects.

"Every member joining our team brings an impressive portfolio with them," CDO Jim Sullivan said in the release. "They each have a unique perspective for aiding franchisees that will help guide us through our major growth period. Stacking our development team allows us to provide franchisees with the type of support that not all brands are equipped to offer – rather than moving to a low-touch support model, we are leaning into giving as much assistance as possible."

Qdoba, which has nearly 750 locations, is seeking qualified multi-unit and multi-segment groups with experience in development strategy and a focus on diversifying with a bold concept.