Operations

Pure Green, Gopuff launch cold-pressed juices

December 8, 2023

New York City-based Pure Green and Gopuff, an instant commerce platform, have created a line of cold-pressed juices — Gopuff x Pure Green Refreshers — made with functional ingredients. The Refreshers are available for delivery nationwide, exclusively on Gopuff, for $5.99.

"Over the past two years, we've leveraged consumer insights to develop several private label brands that break from the mold to bring our customers more of what they love: bold flavors, high-quality ingredients and affordable prices," Jessica Glendenning, director of Private Label at Gopuff, said in a company press release. "Today, we're thrilled to partner with Pure Green, an authority in the cold-pressed juice space, to redefine yet another category. With vibrant flavors, no added refined sugar, and functional ingredients, we know our customers will love the new Gopuff x Pure Green Refreshers."

Pure Green has over 100 locations open and in development.

"Pure Green is thrilled to announce our partnership with Gopuff, marking the debut of an exclusive, co-branded line of cold-pressed juices," Ross Franklin, founder and CEO of Pure Green Franchise, said in the release. "This collaboration not only elevates Pure Green's national brand presence but also provides a unique platform to experiment with innovative superfood ingredients, such as the vitamin C-rich camu camu and ashwagandha, superfoods previously unexplored in our product range. We eagerly anticipate the launch and are excited for Gopuff's consumers to experience this incredible line of cold-pressed juices.

The Refreshers are the latest addition to Gopuff's private label portfolio, which brings customers a variety of essentials at affordable prices, according to the release.