News

Primo Hoagies signs franchising deal for Maryland

August 17, 2018

Primo Hoagies has signed an agreement with franchisees Paul Lettieri and Jerry Werner for the Bel Air, Maryland area, according to a press release.They plan to open their Primo Hoagies location in November. 

"When we began to research different franchise opportunities, we were looking for a unique concept with a rich tradition that had the ability to bring people together," Lettieri said in the release. "We found our perfect fit with Primo Hoagies. Nothing beats serving up a classic Italian staple that anyone can enjoy," added Werner.

The new hoagie shop location will be the second in Maryland. Lettieri's background in sales and management and Werner's background prepares them well for the owning and operating of the units, CEO Rocco Fiorentino, said in the release. 

"We're proud to have Paul and Jerry join our team, as they will be a great asset to our brand," he said.

Primo Hoagies has launched three multi-unit deals in the past year in Atlanta, North Jersey and Charleston.