Marketing

Pressed Juicery rebrands, expands products, boosts rewards

Photo provided.

July 15, 2021

Pressed Juicery is now known as Pressed as the fast casual brand has done a complete rebranding that also includes an expanded menu, updated in-store aesthetics and increased membership rewards.

The maker of cold-pressed juice and plant-based products said the rebrand reflects the company's uncomplicated approach to products and its mission, according to a press release.

"While Pressed is evolving, our purpose remains the same: we want to be a partner for good — good nutrition that fuels our consumers' and community's best, most vibrant lives," Michelle Peterson, CMO, said in the release. "We're excited for new and existing fans to join us in-store to see all of these simplified and modern changes the brand is making while continuing to offer a plant-based haven that makes healthy living even more attainable."

The plant-based menu now includes wellness shot offerings, plant-based soft serve, smoothies and smoothie bowls that will be rolling out throughout the year.

The updated, simplified rewards program offers VIP prices for customers committing to spend just $10 a month.

The elements of the brand's store refresh emphasize a modern, clean aesthetic. Pressed will roll out this update in all new locations and revamp existing 90-plus locations over the next 12 to 18 months.