News

Potbelly taps Peter Ortiz as VP for franchise development

January 8, 2019

Peter Ortiz is the new vice president of franchise development for Potbelly Sandwich Shop and is tasked with directing the brand's franchise expansion across key U.S. markets.

"Peter's impressive track record puts us in a strong position to leverage his skills to lead our most aggressive franchise growth strategy to date," said Jeff Welch, senior vice president of development at Potbelly, in a press release. "His understanding of the restaurant franchising space and demonstrated ability to develop and execute franchise sales strategies will be integral as we set our sights on continued growth in 2019 and beyond."

Ortiz previously managed franchise development for brands including Moe's Southwest Grill, Carvel and Schlotzsky's.

"Potbelly has unmatched growth potential in the competitive fast casual sandwich sector," said Ortiz in the release. "I’m excited to join the franchise team and lead development for such an impressive brand."