News

Potbelly sets sights on North Carolina

The region has been targeted for expansion because of its strong mix of attractive residential and growing business communities, according to a company press release.

December 5, 2014

Potbelly Corporation announced today a franchise growth plan targeting North Carolina, including Charlotte, Raleigh/Durham, Winston-Salem, Fayetteville, Cary and Wilmington.

Potbelly plans to enter key markets throughout North Carolina this year and is currently accepting franchisee inquiries. The region has been targeted for expansion because of its strong mix of attractive residential and growing business communities, according to a company press release.

"We are determined to maintain Potbelly's culture and values as the brand expands into new markets in North Carolina and across the country. The focus for franchise growth is on small to medium sized markets — building the franchise business one neighborhood at a time," said Mike Walters, head of franchise development for Potbelly Sandwich Shop, in the release. "When we meet potential franchisees, we specifically look for proven operators with a high business IQ and a strong commitment to making new Potbelly shops an extension of their community."