News

Potbelly Sandwich targets Oklahoma City for franchise growth

March 20, 2014

Potbelly Sandwich Shop announced this week a franchise growth plan targeting Oklahoma City. According to a company press release, the company selected the region because of its strong mix of attractive residential and growing business communities.

"Preserving the core of the Potbelly experience through its growth is our top priority —  making certain that each new market develops a Potbelly fan base that calls their local shop their own," said Mike Walters, head of franchise development for Potbelly Sandwich Shop. "As has always been the case, each new shop will be a direct reflection of the community in which it is situated. We carefully select Potbelly franchisees to insure they share a passion for community and our vision to offer an environment unlike any other."

The Potbelly franchise initiative focuses on awarding the opportunity to highly qualified multi-unit operators who have extensive experience and the desire to carry on Potbelly's tradition as the neighborhood sandwich shop and community ally. Multiple new shops are planned for the Oklahoma City area, and Potbelly is also targeting franchise growth into Tulsa, Norman and Stillwater, Walters said. Outside of Oklahoma, select areas throughout Arkansas, Nebraska and Iowa are key franchise growth regions.

Potbelly currently owns and operates more than 300 shops across the United States and has 20-plus franchise shops domestically and internationally. Before the end of 2014, Potbelly Sandwich Shop projects opening eight new franchised shops.