Franchising

Potbelly launches area developer incentive program

Photo: Potbelly

March 4, 2025

Potbelly Corp. has launched its 50/50 Large Area Developer Incentive Program designed to reward multi-unit operating partners developing and opening shops on an accelerated timeline.

"Our franchisees are key partners in our long-term growth, and Potbelly is proud to support them in all aspects of their business, including the critical development stage," Lynette McKee, SVP of franchising at Potbelly, said in a company press release. "We are excited to introduce these new benefits to support and deliver significant cost savings to our multi-unit franchisees who are able to execute efficient development timelines and bring Potbelly's good vibes and delicious food to new neighborhoods."

As part of the program, franchisees who enter a Shop Development Area Agreement to open at least 15 Potbelly shops in eight years or less may receive substantial financial benefits for beating their committed dates. Potbelly will offer qualifying franchisees reduced initial franchise fees and reduced deposit fees, as well as 50% off royalty fees for the period of time the shop is opened ahead of the required opening date.

Potbelly has over 440 shops in the United States.