Franchising

PopUp Bagels to open 300 stores

Photo: PopUp Bagels

July 28, 2025

PopUp Bagels, which launched during the 2020 pandemic in Connecticut, has signed agreements to open 300 franchised locations.

"When we started baking bagels in my backyard, I never imagined we'd turn it into a national brand," Adam Goldberg, founder of PopUp Bagels, said in a company press release. "We weren't trying to start a business; we just wanted to make something great and share it with friends. The idea of hitting 300 stores is surreal, but the real achievement is building a company that still feels like that: small, connected and full of energy."

The 300-store plan spans 10 states, including Massachusetts, Connecticut, New York, Florida, North Carolina, South Carolina, Tennessee, Georgia, California and Maine. The goal is to reach 100 open locations by the end of 2027.

"We're not just opening stores; we're redefining what it means to franchise," Tory Bartlett, CEO of PopUp Bagels said in the release. "We're partnering with some of the most accomplished operators in the industry, and together we're building a model rooted in connection, quality, and long-term success. This isn't just scale — it's a smarter way to grow."