Pollo Campero announced 11.8 percent same-store sales growth at comparable United States stores for Q1.
April 24, 2015
Pollo Campero announced 11.8 percent same-store sales growth at comparable United States stores for Q1, which continues a trend of positive same-store sales in United States stores dating back to early 2012, said Tim Pulido, president and CEO.
“While the economy continues to improve as well as the restaurant industry, we are proud to say our financials continue to skyrocket,” he said. “Not only are we up in traffic and sales over last year, but our numbers have been climbing consistently for 3 years.”
In 2012, Pollo Campero began a strong trend with a 7.9 percent same store sales growth. The following year, it hit 6.9 percent same store sales growth and finished 2014 at 7.4 percent, Pulido said. With 2015 off to a double digit start, Campero is optimistic about this year’s outcome and continued success.
“While Pollo Campero began as a brand with a predominantly Central American consumer base here in the United States, we have been broadening our base in recent years,” Pulido said. “Last year, we rolled out a redesign and new global brand platform that has given us an updated look.”
According to a 2014 Technomic report, Pollo Campero was the restaurant brand with the second-highest number of millennial customers.
“With our new image as well as the mainstreaming of Latin food as of late, we’re appealing to diverse and younger demographics,” Pulido said.