Technology

Pokeworks upgrades website, app

provided

February 22, 2022

Irvine, California-based Pokeworks has launched a website and app to improve online ordering capabilities and its loyalty experience by partnering with Koala, Olo and PAR Technology's Punchh. The platforms integrate to allow guests to earn and use rewards in the app or online interchangeably, said Pokeworks CEO Steve Heeley.

"Innovation is one of our core values at Pokeworks," he said in a company press release. "In that spirit, we saw an opportunity to provide an awesome, seamless digital experience to our savvy guests. Through our new partnerships, our Pokeworks Rewards app and ordering channel experience, we make it easier for guests to order take-out and delivery. Combined with our new loyalty experience, these platforms allow a premium digital experience to match the premium quality poke served in our restaurants."

Pokeworks' investment in the digital capabilities provide an all-around enhanced guest experience with online and mobile ordering, allowing them to select their favorite menu items and preferred locations with specialized offers and deals catered to guest preferences and purchase behavior. With an updated loyalty structure, guests may earn rewards and bonuses as well as use customized offer codes.

"We couldn't be more excited to partner with Pokeworks on this next iteration of their loyalty strategy," Don Wight, president and general manager of Punchh said in the release. "Their commitment to earning the lasting loyalty of Pokeworks fans is evident in their implementation of a technology stack that supports a simpler, more frictionless experience for their guests."

"As the restaurant of the future becomes more digital, the right technology stack becomes increasingly important," said Noah Glass, founder and CEO of Olo. "We are excited to bring our on-demand commerce and delivery solutions to this new stack, partnering with longtime collaborators Koala and Punchh to build Pokeworks' optimal digital experience to meet guests where, when, and how they want to order poke."

"Like other brands, our guests are increasingly accessing us through a variety of digital channels. We want to make those channels as easy to use and compelling as possible while providing more ways to enjoy Pokeworks," said Jayson Tipp, SVP of Marketing at Pokeworks. "The new app provides more opportunities for us to reward our loyal Pokeworks Rewards Members with rotating rewards, enhanced features and customized preferences based on their favorite Pokeworks locations."

Pokeworks has 65 locations.