Operations

Pokeworks reopens Grand Central location

Provided

October 8, 2021

Pokeworks, known for fresh and flavorful traditional Hawaiian-inspired poke, reopened its Grand Central location at 117 E. 41st St., Manhattan, New York on Sept. 13, according to a company press release.

Pokeworks Grand Central is one of six locations that contribute to the brand's growth strategy for the NYC market. Founded in 2015 in Midtown Manhattan, Pokeworks helped develop the mainland poke movement in the New York City food scene with its first location in Bryant Park. In August, the brand reopened that flagship location and also celebrated the grand opening of a franchise-owned location near Hudson Yards.

"The growth of the New York City market goes further than hitting development milestones, as New York City continues to share a piece of the Pokeworks origin story," Michael Chen, co-founder of Pokeworks, said in the release. "The Bryant Park and Grand Central locations remind us of where we started, and the new location in Hudson Yards is an example of where we're going and growing in the market."

Pokeworks has rolled out new restaurant design and development projects, menu innovations and additions to the c-suite. The brand is on track to add 10 locations by the end of 2021.

"Pokeworks began with nine founders who shared a vision to create a concept that delivers fresh, healthy and delicious poke to all, and has grown from one location in Manhattan to 64 locations worldwide in just five years," Steve Heeley, Pokeworks CEO, said in the release. "We strive to continue innovating, growing and improving our brand vision - and growing our NY presence in all the boroughs is part of that vision."

The brand is known for its Signature Works poke creations as well as its 'Poke-Your-Way' option for guests to build their own bowls, burritos or salads by selecting a base protein (tuna, salmon, chicken, shrimp and tofu), unique regional mix-ins, flavoring sauces, toppings and crunchy texture.

The brand's performance has earned multiple awards wins, including Fast Casual's Top 100 Movers and Shakers three years in a row. Pokeworks plans to add 75 locations by the end of 2022.