News

Pokeworks inks first international agreement

September 18, 2018

Pokeworks is making its international debut in Mexico thanks to a master franchise agreement with Operadora Rau of Credian, a global financial institution, according to a company press release. The group oversees the daily operations of multiple brands including several Wingstop, Circus Park and Berlitz Language franchises, among other businesses.

"Recognized as one the most promising and emerging countries in the world, development in Mexico provides us with the opportunity to introduce the Pokeworks concept to an untapped market ideal for expansion," said Michael Wu, CEO of Pokéworks, in the release. "As Mexico continues to promote the importance of a healthy diet and exercise to its residents, we are confident Pokéworks will bring access to fresh, healthy alternatives to traditional fast food options."

To reach its goal of opening more than 400 units, initial Pokeworks locations are targeted for emerging Mexico cities such as San Luis Potosi, with additional locations aimed toward primary cities including Monterrey, Ciudad de Mexico, Guadalajara and the Bajio region of West North-Central Mexico, according to the release.
 
"It is no secret that Pokeworks has witnessed impressive success by appealing to the demand for healthy, fast and affordable food options," said Antonio Musa Celis, CEO Operadora Rau. "We are excited to combine our group’s broad perspective and diversified skills with Pokéworks’ already multi-faceted leadership team to cultivate a development strategy focused on quality and authenticity in Mexico."
 
To amplify global franchise growth, Pokeworks has recently formed a partnership with the $1.6 billion publicly traded restaurant company, Toridoll Holdings Corporation,  which operates 1,028 quality restaurant locations in Japan and 533 overseas.

Pokeworks is seeking experienced multi-unit partners worldwide to invest in the company. The millennial-focused fast casual opportunity provides comprehensive training programs and support teams to assist in on-boarding, development and ongoing operations. The initial franchise fee for Pokeworks is $35,000 with the total single-unit investment ranging from $250,000 to $850,000, according to the release.