Franchising

Pokeworks dives into Texas expansion

Photo: Pokeworks

February 27, 2025

Pokeworks is expanding in Texas with an opening in May in Mission, under the direction of Agustin Guzman, an Olympic swimmer who moved to the U.S. from Mexico at age 15. He is also the owner of the brand's McAllen location and will open 30 locations in Texas and Mexico.

"The discipline, determination, and focus I developed as a world-class athlete have been essential to my success in business," Guzman said in a company press release. "Leaving my family and hometown at a young age to chase my dreams was a sacrifice, but it's shaped who I am today. After rapidly climbing the ladder at each company I set my mind to, I wanted to do it on my own, and became a franchisee. Pokeworks aligns perfectly with my values, offering high-quality, health-conscious food in a fast-casual setting. I'm excited to bring this brand to Mission and continue growing with it."

Pokeworks' expansion in Texas goes beyond Mission, with two locations opening in Houston.

"We are committed to expanding in key Texas markets with the right franchise partners," Peter Yang, co-founder and chief development officer of Pokeworks, said in the release. "Agustin and Chris exemplify how committed franchise partners can succeed with our brand. Texas has been a thriving market for us, and we're eager to continue expanding across the state while delivering exceptional support to our franchisees."