Staffing

Pokeworks adds 3 heavy hitters to C-suite

March 24, 2021

In an effort to expand its footprint in the post-pandemic restaurant landscape, Pokeworks has hired Michael Walters as COO, Steve Heeley as CMO and Larry Sidoti as CDO.

Serving as the brand's interim COO since September of 2020, Walters implemented procedures to improve the customer experience and has hired executives, who will streamline the franchise network, according to a company press release. Especially crucial amid the global pandemic, Walters helped strengthen communications between Pokeworks' corporate departments and franchisees to create a more integrated and cohesive brand.

Heeley is the former CEO at Veggie Grill, where he spearheaded the growth of the plant-based concept through rebranding, menu development and digital transformation. He's also held executive roles at Earl of Sandwich, Au Bon Pain, The Coffee Bean Tea Leaf and Beja Fresh. As the CMO of Pokeworks, Heeley will oversee the marketing department while spearheading efforts surrounding revenue strategy, including brand and digital strategy, product development and customer relationship management, according to the release.

Sidoti will lead the brand's real estate and site selection strategy, construction management and franchise recruitment. Before taking on this role with Pokeworks, Sidoti was the CDO for Garbanzo Mediterranean Fresh, where he helped bring nearly 50 locations to the franchise system. He also held executive positions at Paris Baguette, Ruby's Diner, Yogurtland, Ms. Fields, and Juice it Up.

"Pokeworks began with nine founders who shared a vision to create a concept that delivers fresh, healthy and delicious poke to all, and have grown from one location in Manhattan to over sixty locations worldwide in just five years," said Michael Chen, president and Co-Founder of Pokeworks. "We strive to continue to innovate, grow and improve our operations, and that is why we are thrilled to welcome Michael, Steve and Larry to our team to help carry our vision while also giving us a new point of view."

Founded in 2015, Pokeworks has grown to 60 locations in the United States and is seeking multi-unit franchise partners. The average investment for a Pokeworks is $260,000 to $660,000, according to the release.