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Franchising

Pokemoto opens 1st Tennessee location

Pokemoto opens 1st Tennessee location


Pokemoto Hawaiian, owned by Muscle Maker Inc., has opened its first Tennessee location in Gallatin at 1025 Nashville Pike.

The restaurant features the brand's fresh interior design, which includes hues of greens, blues and oranges with ukuleles and tunas on the walls providing a Hawaiian-centric vibe for guests, franchisee Amindra Wijayanayake said in a company press release.

"Gallatin is a growing city full of culture, entertainment and places to dine, a major draw for those looking for something to do," she said. "We're excited to bring our delicious poke bowls and boba tea to the Gallatin community. It was great to see everyone come out for our grand opening to support our new business."

The Gallatin Pokemoto marks the brand's fifth opening since August.

"This puts us at eight states with open Pokemoto locations with more new markets on the horizon as we now have 45 franchise agreements signed and numerous locations in the design and construction phase," CEO Michael Roper said in a company press release. "Our current strategy focuses on the expansion of Pokemoto through both corporate and franchise locations. Our development, operations and marketing teams work in unison to take franchisees through the Pokemoto sales cycle all the way through opening and beyond."

The Pokemoto franchise model allows for an initial franchise fee of $25,000 per unit when the agreement is signed, while also providing 6% of net sales as an ongoing monthly royalty rate once each location is opened, according to the release. The company allows, in certain instances, discounted fees for multi-unit or special agreements including the veteran appreciation program, which is a $15,000 discount on the initial franchise fee

New Jersey-based Muscle Maker brands also include Muscle Maker Grill restaurant and SuperFit Foods.



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