Franchising

Playa Bowls opens 300th location

April 10, 2025

New Jersey-based Playa Bowls, specializing in acai bowls, smoothies, juices and cold brew, celebrated its 300th opening on March 29 in Atlanta's Buckhead neighborhood.

"Playa Bowls began with a pure vision, a blender, and a love for surfing. We knew the owner of a pizza shop on the boardwalk, and he let us set up our little cart outside. I'd spend the day passing out samples, hoping people would love these bowls as much as I did; something light, delicious, nutritious, and fueling after a surf," founder Abby Taylor said in a company press release. "Seeing that vision turn into 300 shops is unreal, and we're not slowing down. I love how Playa Bowls has become part of so many diverse communities. The energy and affection for our brand keeps growing, and I can't wait to see where this journey takes us next."

The superfruit shop opened 74 stores in 2024 and 13 in the first quarter of 2025. An additional 90-plus shops are set to open before year's end with over 350 units in the development pipeline.

With upcoming openings in New York, Massachusetts, Ohio, Texas, Maine, Arizona, and beyond, Playa Bowls continues to reach new markets and expand its footprint nationwide.

Guests at Playa Bowls can pick from an extensive menu of delicious bowls or customize their own. They can choose from a variety of unique blends made with superfruits, including acai, pitaya, coconut, kale, banana, oatmeal and mango. Tasty and nutritious toppings, such as fresh-cut fruits, seeds, nuts, granola, dried berries and nut butter, are also available as add-ons. The superfruit bowl shop also offers a selection of juices, smoothies, cold brews and other grab & go items. Playa Bowls can be made vegan or gluten-free, and can be adapted to integrate into Whole30, Keto and Paleo diets.