Staffing

Playa Bowls appoints former Schlotzsky's VP as CMO

October 24, 2023

Playa Bowls, a superfruit bowl shop specializing in acai, pitaya, mango, green and coconut bowls as well as smoothies, juices, cold brew, has hired Nicolle DuBose as chief marketing officer.

"DuBose has an impressive record in marketing in the franchise and restaurant industry and is a critical addition to our executive leadership team as we look to drive the brand to new heights," Dan Harmon, CEO of Playa Bowls, said in a company press release. "Throughout her career, DuBose has proven to be an innovative thinker and we know she will be instrumental in elevating Playa Bowls' presence as we look to connect with even more guests who are looking for nutritious food options. We're delighted to add her to the Playa Bowls team."

Most recently, DuBose was the VP and head of Marketing for Schlotzsky's at Focus Brands. Prior to that role, she led marketing efforts for additional brands under the Focus umbrella including Carvel, Cinnabon, and Moe's Southwest Grill. DuBose succeeds Playa Bowls' Co-Founder Abby Taylor, who will remain engaged in the business as chief branding officer and continue to play a critical role in Playa Bowls' marketing efforts.

"I am honored to join Playa Bowls as Chief Marketing Officer," DuBose said in the release. "I have long admired the brand's commitment to promoting healthy and active lifestyles while delivering flavorful superfruit bowls, smoothies and more. I look forward to working with the talented team at Playa Bowls to further strengthen the brand's position in the market and create memorable experiences for our customers."

Since its inception in 2014, Playa Bowls has opened over 200 shops.