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Planet Smoothie, SoBe partner on new beverage launch
September 4, 2007
ATLANTA — Planet Smoothie has announced a partnership with South Beach Beverage Company Inc., a subsidiary of PepsiCo Inc., to develop a line of energy smoothies infused with SoBe Adrenaline Rush.
Beginning this month, every Planet Smoothie location will offer three SoBe Adrenaline Rush-infused smoothies.
The smoothie line includes Tropical Twister (pineapples, orange juice and a hint of cherry), Manic Mango (mangos, blueberries and nonfat yogurt) and Orange Fever (peaches, orange juice, orange sherbet and nonfat milk).
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