News

Planet Smoothie partners with Highbush Blueberry Council

September 14, 2008

ATLANTA — Planet Smoothie has announced its collaboration with the U.S. Highbush Blueberry Council (USHBC) to promote the benefits of blueberries from Sept. 15 through Oct. 31, 2008.

Planet Smoothie will highlight blueberries through in-store marketing collateral, including educational stickers promoting the health benefits of blueberries that will be placed on every smoothie cup.

As part of the "Berry Impressive" campaign, Planet Smoothie also will be highlighting three of its most popular smoothies containing blueberries, the Shag-a-delic, Road Runner and Vinnie del Rocco.The smoothies feature:

Shag-a-delic: Blueberries, strawberries, bananas and yogurt
Road Runner:Blueberries, raspberries, strawberries, orange juice and booster blast
Vinnie del Rocco: Blueberries, raspberries, strawberries and orange sherbet

Food & Beverage