Marketing

&pizza serves up romance with Pi Day weddings

A couple kisses after being married during the 2025 event. Photo: &pizza

March 12, 2026

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&pizza will host free wedding ceremonies and receptions for four couples on Saturday, March 14, continuing a brand tradition for Pi Day, according to a press release.

The ceremonies will take place at the &pizza Brookland location, followed by receptions at the Hive Rooftop at Hotel Hive. Sergio Pérez, the company's chief marketing officer, will officiate the weddings.

The 2026 participating couples include Marissa and Lawrence, Sam and Danielle, Crystal and Eric and Chelsea and Jay. The company began hosting Pi Day weddings in 2016.

Beyond the ceremonies, the chain is offering a promotional deal where customers can purchase a pizza for $3.14 with the purchase of another pie using the code PIDAY.

The company also announced the one-day return of its &pass membership. The limited-quantity pass provides a set number of discounted pizzas. Availability will be announced through the brand's mobile app and SMS program.

"Over the years, Pi Day weddings have grown into a signature tradition for us," Mike Burns, CEO of parent company Latitude Food Group, said in the release. "Thousands of couples share their stories with us each year, and the emotion, humor and heart behind them are truly inspiring. We're proud to bring four of those stories to life with a wedding experience that's joyful, unforgettable and authentically &pizza."

The Brookland shop is located at 666 Monroe St. NE, and the Hive Rooftop is at 2224 F St. NW.

Marketing