Marketing

@Pizza launches via Instagram to curate top-ranked pizza joints

Provided

January 21, 2021

The virtual restaurant company, @Restaurants, which launched Pizzaoki — the delivery-only concept created in LA by DJ Steve Aoki — has created a way for pizza lovers to find peer-rated pizza joints in the United States and Canada. Specifically, thanks to @Pizza via Instagram, Uber Eats customers looking for trustworthy pizza recommendations may view and order from a list of top-rated restaurants in their locations.

How it works

• Now permanently on the Uber Eats app, users may view the designated @Pizza partner in their areas by following @Pizza exclusively on Uber Eats.
• Customers may choose from a curated list of the "best local pizzerias."
• Consumers may place orders once they select their location, and Uber Eats will handle everything on the delivery side.

"I'm always on the lookout for the best pizza in any city when I'm away from home," @Restaurants Founder Lawrence Vavra said in a company press release. "I'm eager to bring @Pizza to life through this curated restaurant concept with F*ckJerry and Uber Eats, who have both been compiling the best dining options for years."

@Restaurants' model allows local restaurants to use the @Pizza to help them gain access to new customers in their areas, according to the release.

Partnering restaurants also have access to a high-value marketing campaign from @Restaurants as well as exposure to the media empire and expansive audience built by F*ckJerry — an Instagram account known for its aggregation of online content and Internet memes — Vavra said.

"I've always had a passion for pizza and this is a unique way to share it with others," F*ckJerry Founder Elliot Tebele said in the release.

@Pizza will live permanently in the Uber Eats app alongside other restaurants on the platform. When customers place an order, Uber Eats will handle deliveries.

"We're thrilled to launch @Pizza exclusively on Uber Eats, said Stephane Ficaja, head of Uber Eats in the U.S. & Canada. "This partnership gives us another meaningful opportunity to showcase and support local restaurants — something we've been acutely focused on over the last year."

@Pizza has partnered with hundreds of pizza restaurants nationwide to allow them to deliver in the United States and Canada via Uber Eats.