Operations

Pita Pit reveals tech-savvy drive-thru prototype

Photo: Pita Pit

November 13, 2024

Pita Pit USA, a Mediterranean fast casual brand specializing in made-to-order pita sandwiches, has created a drive-thru prototype featuring modular scalability and state-of-the-art technology, said CEO Peter Riggs.

"This isn't about simply adding a drive-thru — it's about reshaping the entire customer experience with a forward-thinking model that enhances both speed and service," he said in a company press release. "Our new drive-thru concept is a game-changer, allowing us to meet consumer demands for faster, more accurate service without sacrificing Pita Pit's reputation for serving quality and fresh food."

The concept features adaptive footprints that range from 600-square-foot, drive-thru-only models to 2,000-square-foot setups with multi-lane systems and traditional indoor dining. The design integrates automated queue gates, inspired by car wash systems, to guide vehicles through the drive-thru in precise order, ensuring smooth handoffs and eliminating errors, Riggs said. Additionally, kiosk-supported ordering and QR code-based pickups provide a contactless, seamless experience that minimizes human error and speeds up the service process. It also features a single pickup window, eliminating the need for multiple handoff points, reducing congestion and maximizing throughput.

Lastly, the architecture of the drive-thru incorporates Greek and Roman elements, such as classical columns, creating a striking and recognizable identity that ties back to Pita Pit's Mediterranean roots, Riggs said. Dynamic LED lighting enhances visibility in high-traffic areas, making Pita Pit stand out, particularly during evening hours.

"We're not just responding to industry trends — we're setting new ones," Riggs said. "By combining cutting-edge technology with our dedication to fresh, made-to-order meals, we're leading the charge in redefining the fast casual experience."

Headquartered in Coeur d'Alene, Idaho, Pita Pit USA has 68 locations.