Franchising

Pinkbox celebrates opening of relocated store

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December 23, 2021

Las Vegas-based Pinkbox Doughnuts opened a relocated drive-thru store on Dec.18 on Eastern Avenue and Horizon Ridge Parkway with a block party featuring music and games.

Located at 10510 S. Eastern Ave., the store gave fans a chance to win a gift card by participating in a doughnut eating contest. Emceed by "Heavy D," the first-ever kids contest featured five competitors who enjoyed PEE-WEEZ with the winner taking home a $25 gift card and Pinkbox merch, while the adult competition had seven fans enjoying full-size treats with the winner earning a $250 gift card. Outside of the competition, three attendees received free doughnuts for a year after biting into a special doughnut with a lucky pink ticket.

"Our favorite part of opening a new Pinkbox store is the grand opening celebration and seeing the customers and surrounding community come out to celebrate with us," Judith Siegel, owner of Pinkbox Doughnuts, said in a company press release. "The relocation of our Eastern location allows us even more space to create our award-winning doughnuts, the second drive-thru for convenience and more ways for us to spread smiles with every doughnut we serve."

The store is now open 24 hours daily and embraces Pinkbox's whimsical design and pink exterior with pink tiled ceilings, pink striped floors and walls adorned with icing drips. The exterior features Pinkbox's signature pink as well as 3D sprinkles.

The menu features 70 flavors, including doughnut shop classics like apple fritters and old-fashioned doughnuts, as well as over-the-top creations such as the Unicorn, Pooh and PINKY; DoughCro, a doughnut made with a light and flaky croissant dough; Pinkbox's lineup of exclusive Raiders doughnuts and other favorites, including the featured doughnut of the month like December's The Candy Cane.

In addition to celebrating the opening of the relocated Eastern store, Pinkbox launched the Pinkbox Perks loyalty program, which gives customers three points for every dollar spent, with 400 points equaling $10 Pinkbox Dough.

Pinkbox Doughnuts has seven locations in Las Vegas, including food truck, a kiosk at Siegel's Bagelmania and a kiosk at Allegiant Stadium.