News

Pieology signs 'major' expansion deal in China

Photo: Provided

October 24, 2019

California-based, Pieology announced a major strategic alliance into China, with Shanghai-based TZG Partners. Along with other franchisees in Mexico and Spain, the company expects to more than double in size in the next five years, a news release said.

"When looking at the opportunity and market size of China, finding the right partner that has a shared vision for how we can 'Serve Creativity' and create local relevance in a meaningful way was of critical importance to us," Pieology CEO Gregg Imamoto, said in the release. "We're very confident in TZG Partners and the team they've built to strategically grow our brand long-term."

TZG Partners is a global firm, led by a group of Stanford University alumni, that builds and invests in high-growth China-related businesses. The company has an exclusive, long-term master franchise agreement to rapidly grow the brand in China. 

The expansion comes as the brand also grows domestically since its founding eight years ago.