Franchising

Pieology fires up 1st UK store

Photo: Provided.

July 6, 2021

Tustin, California-based Pieology has opened its first store in the United Kingdom, which it said in a news release is part of its efforts to spread the concept across Europe.

The company said that In downtown London, one in five casual dining restaurants closed during the pandemic, which has caused something of a land-rush there to fill the vacant storefronts and meet a growing customer demand for restaurants.

The U.K.-based owners, Kim Nagpal and Gavin Sutharmasellan of Camyabco Ltd. said that the London opening is the beginning of a journey across that country and continental Europe.

"We are excited to start our journey in the U.K., and look forward to bringing both Gavin and Kim's foodservice experience and expertise to the brand," Pieology CEO Gregg Imamoto said in the release. "Pieology's brand promise of Serving Individuality, along with a custom loyalty program, unique crust and topping offerings, and a one-of-a-kind store experience will inspire all food lovers to express their individuality on their pizza."

The company has also expanded into Mexico, Spain and China already. Pieology has 130 stores systemwide.