News

Pie Face adds 5th location

May 13, 2013

Just one month after its fourth U.S. location opened in Manhattan's Theater District, Pie Face, the 24-hour Australian pie shop, will open another location at 464 9th Ave. and West 36th St. The 9th Avenue shop, the fifth location in the concept's growing stateside empire, will open May 20, according to a company press release.

To celebrate the opening, Pie Face will unveil its new summer milkshakes called Smashers, blended with Pie Face's popular mini sweet pies and vanilla ice cream. The pie goes right in the blender with the ice cream, and the whole thing is topped with a mini slice of pie for the ultimate pie a la mode. Customers can choose from "The Crumbler" made with Apple Crumble pie and caramel sauce, "The Nutter" made with Pecan pie, and the "Le-Mon" Smasher made with the popular Lemon pie.

The menu at the newest Pie Face store will also include its iconic Australian savory pies (with faces piped on top to indicate the filling), sausage rolls, sandwiches, pastries, mini sweet pies, and premium Australian-roast coffee.

This opening is part of Pie Face's ambitious expansion plan made possible by a $15-million investment by Steve Wynn, the founder, Chairman and CEO of Wynn Resorts, Limited. Pie Face has 74 stores in Australia, and its first two U.S. outposts opened at 53rd & Broadway and 34th & Third in Manhattan last year, with its third store taking over the Fashion District (469 7th Ave.) in early 2013, followed by the fourth location at 38th and Broadway. Pie Face expects to have 10 Manhattan locations open by the end of this summer.

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