Marketing

Philz Coffee, Simon Sinek collab on Optimism Coffee

Photo: Philz

January 8, 2025

Philz Coffee, a 70-unit brand based in San Francisco, is collaborating with Podcaster and New York Times bestselling author Simon Sinek to kick off the year with a limited-time Optimism Coffee, and the Cup of Optimism mug to go along with it.

"I love coffee and have been drinking Philz coffee every morning for quite a while, so I was excited to join forces with Philz," Simon Sinek, founder of The Optimism Company, said in a company press release. "Philz's mission aligns perfectly with our commitment to spread optimism. I wanted to do something that was fun and also remind people that it is important to do something inspiring, bright and optimistic every single day."

Sinek visited Philz Coffee's roasting plant and collaborated with Philz's coffee sourcing, roasting and blending experts to craft his ideal blend, Optimism Coffee, featuring subtle notes of hazelnut, caramel and toasted pecan. To complement the coffee, Philz Coffee and Sinek also designed a 14-ounce "Cup of Optimism" mug — so anyone can enjoy a sip of positivity.

"We wanted to start the year on a high note in partnership with inspirational speaker Simon Sinek and share his positive outlook with the Philz community," Philz Coffee Vice President of Marketing Jessica Mitchell said in the release. "We couldn't imagine a better partner to collaborate on this limited-edition blend, and we hope it delivers a dose of optimism with every sip."

A 16-ounce bag of Optimism Coffee is available for $25, with the Cup of Optimism mug also priced at $25. Customers can purchase both for $45. Both items are available exclusively at philzcoffee.com.