Food & Beverage

Pepper Lunch upgrades menu offerings

Photo: Pepper Lunch

July 19, 2024

Pepper Lunch, a Japanese-born fast casual concept with over 500 locations in 15 countries, has enhanced its menu after a 10-month review.

The updates, which focus on flavor and value, include:

• More beef in The Beef Pepper Rice. It now has 11% more beef, with no added cost to the franchisee or guest.
• Serving only Certified Angus beef.
• A focus on sustainably, including chicken sourced from sustainable practices, larger, pre-cooked shrimp and hand-cut salmon filets.
• Switching to a miso soup provider to bring a richer, more authentic Japanese quality to this side.
• Optimized steak selection to focus on cut, quality and price.
• Enhanced safety and flavor in Hamburg steak.
• Replacing bean sprouts with shredded cabbage and Brussels sprouts mix.
• Removal of less-popular offerings, such as eel and scallops.
• Sides and combo options.

"These updates are a thoughtful, strategic step toward strengthening the brand's promise of offering a unique and high-quality dining experience," Pepper Lunch CEO Troy Hooper said in a company press release. "Whether it's the improved quality of our meats or the introduction of sustainable sourcing practices, every change has been made with our guests and team in mind."