News

Penn Station reports end-of-year sales increase

December 26, 2018

Cincinnati, Ohio-based Penn Station East Coast Subs has reported a systemwide sales increase of more than 5 percent in October and November compared to last year, according to a company press release. It's been able to perform above industry average for the second half of the year thanks to a sharper focus and narrowing of its marketing strategy, said Craig Dunaway, president of Penn Station.
 
"The last 18 months have been a transitional period set to poise Penn Station for growth in the next 5 to 10 years," he said in the release. "We expect to open 10 to 15 new restaurants next year, which amounts to 3 to 5 percent growth. Many of these are already planned for 2019 by existing franchisees who see the advantages of continuing to grow with Penn Station. In fact, two franchisees who have been in the system for more than 20 years will open new restaurants in early 2019."
 
The company debuted online ordering via its website and mobile app this year, and online ordering has continued to grow every month since its introduction in March. Penn Station also launched its first permanent new product in 10 years. Wraps joined the menu in March, and any sandwich can now be made on the brand's cheddar-jalapeno tortilla instead of bread, according to the release.
  
Penn Station plans to open 10 to 15 restaurants next year, focusing on filling out existing markets and expanding to new markets within a concentric circle from Penn Station's home base of Cincinnati, according to the release. Target markets include Kansas City, Atlanta, Chicago, Pittsburgh, Nashville, Richmond and Raleigh.