Marketing

Peet's Coffee teams up with 49ers on 'Faithful Blend'

Provided

November 20, 2020

Peet's Coffee and the San Francisco 49ers have teamed up to promote the chain's Faithful Blend. Crafted by Peet's, it embodies the same confidence, strength and spirit as the NFL team, according to a company press release.

Floral and citrus aromatics open up to lively acidity and sweetness, featuring a solid body with notes of milk chocolate and hazelnut, Doug Welsh, Peet's Roastmaster said in a company press release.

"This year, Peet's crafted a coffee as bold in the cup as the 49ers are on the field," he said. "The 2020 Faithful Blend brings together all-star coffees — standing on its own two feet — Ethiopia expresses confidence from the birthplace of coffee. With its solid base and hazelnut notes, Brazil's record crops bode well for the future and play strong with optimism. Bringing la pura vida with its spirited acidity and sweetness makes Costa Rica an approachable team player," said Welsh in the release

49ers Vice President of Corporate Partnerships Kevin Hilton said the team exclusively serves Peet's Coffee at Levi's Stadium.

Peet's Coffee was founded in 1966, in Berkeley, California.